In today's digital world, it seems the best way for any business to market themselves is by creating a strong digital presence. In saying that, its not just about creating a website and a few social channels and forgetting about them. You have be active.
No matter how much you post on your business's social channels or create a hot digital marketing campaign, sometimes that's not enough. With technology growing rapidly, so too are the options for users on social media. From a business perspective, while there are an array of amazing new ways you can promote your business, users also have access to a range of new technologies that allow them to hide ads from their social feeds meaning your message may not be reaching its capacity.
Don't stress though, because there is now an exciting new technique business can use to market themselves on social media. It's known as Influencer Marketing.
What is Influencer Marketing?
Influencer Marketing allows businesses to connect with already well known social media personnel who have a significant number of followers on their Facebook and Instagram accounts. The hard work is already done for you - they have already attracted the attention of a large group of people who have chosen to follow them. All that is left to do is create a relationship and partnership with them to become an influencer for your brand so they can actively promote your business to their followers.
So just how good is Influencer Marketing for businesses?
After looking at the statistics it's quite surprising how well it actually works. The statistics books say that:
92% of people trust personal recommendations over brands (even if they don't know the individual making the recommendation)
81% of people are influenced by their friends' social media posts
71% of customers report having an improved perception of a brand when they read positive reviews on social media
Just look at Chloe Morello for example. Her Instagram feed is full of strong images of her effortlessly promoting a product. It doesn't have to be hard. All you need is a strong piece of imagery and then the caption provides a brief description of the product/brand and where to access it. Trust me it works.
Check out Chloe's Instagram profile - but brace yourself - you might get caught reaching for your bank card just like I do. (I just can't help myself).
Connecting with the right Influencer for you
It is all well and good to say you would like to give Influencer Marketing a go but you must remember the importance of finding the right influencer for your brand. Let's face it, Chloe Morello isn't always the perfect influencer. There are a few things you should consider before you jump on board:
What are trying to achieve by engaging an Influencer?
Who is your marketing campaign aimed at? (eg, women with children, first home buyers, males interested in boating etc)
What exactly do you require your Influencer to do?
After you have determined the path you would like to enter down with your Influencer, you can then go on the hunt for the perfect Influencer. The most important thing to look at is firstly the number of followers they have on the social platforms and are these followers your target market, and lastly will their followers be able to access your brand.
Once you have found the perfect Influencer, it's time to connect and start discussing your Influencer Marketing plan. Remember that Influencers aren't likely to promote your brand free of charge. You will need to negotiate with them an attractive proposal to keep them interested and willing to actively and positively promote your brand.
Of course, we understand that finding that perfect Influencer may not be an easy task. At Marketing Mafia, we can help you with your Influencer Marketing journey. We can help put you in touch with the right Influencer or engage with the Influencer on your behalf.
Don't be scared to give this exciting new digital marketing technique a go. The results have the potential to be very impressive.
Designer - Marketing Mafia